Browsing for products and purchasing them online has become more popular for many years. However, in the modern world, there appears a new participant, which is named Augmented Reality (AR). This is not a fashion and a fleeting tendency; it is a game changer in the context of the online shopping experience. Never too long ago, using AR, one could ‘test’ clothes, or visually place furniture in your living room.

Sometimes known as Augmented Reality or AR, it is effectively linking cyberspace with the bricks-and-mortar outlets. With this, the shoppers are in a position to try before they buy and all these can be done online. Some branding companies are using AR within shopping applications and websites so that customers can have a clear view of how they want to be seen wearing the product. It is now mandatory as opposed to a luxury in the augmented reality retail business.

AR is exactly 3D and the visualization is interactive. It enables users to envision one how a product would look as appose to making a mere assumption on the same. Whether the item of purchase is lipstick, spectacles, furniture, a vase or a picture frame, AR enables the buyer to purchase with confidence. This is particularly so where buyers lose touch with products due to the online nature of AR shopping, where physical touch is not possible.

Companies, particularly retailers are on the other side experiencing the gains of this technology. AR minimizes return rates because it assists customers to have a clear view of what they are paying for. It also improves the level of customer satisfaction and does away with the vice of ‘switching’. To the companies, it is wise to venture in augmented reality retail since it will help in the increase of sales and improve customer loyalty.

AR has a great future in shopping, as has been seen in this paper. We anticipate that further improvements in the technology will result in ever more personalized and stimulating interactions. From virtual fitting rooms to using augmented reality in customer service the opportunities are vast. Those retailers who adopt this technology right from the start will sure set the trends of the market.

It is not just enriching the antecedent online shopping experience; rather, it’s revolutionizing it. AR is making the interaction with environment and objects much more engaging and thus is filling the gap between virtual and real environment. With more brands implementing this technology, the mode of AR online shopping will progress and increase the pleasure of the customers. Don’t wait for it to become the next big thing—start with augmented reality retail stores and get it in your life now.

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